Background: Pregnant women come to health care (provider)not only to get service, but they alsocome as they have needs and expectations, as well as to utilize antenatal care by health workers. Only 66% of pregnant women utilize antenatal care and the number declines during childbirth. Affecting factors include: poverty, socio-cultural and demographic, area of residence (urban and rural), age, parity, education, and economics, distance to provider, a mother is not entitled to make a decision, inadequate antenatal care's facilities, transportation, lack of family support that allows a woman to leave the house for maternal checkup. The objective of the study: to determine the effect of social support on the utilization of antenatal care based on customer driven in Balikpapan. The method of the study: The study is a survey research with cross sectional study. Sampling technique: Multistage random sampling. The samples were 210 women with babies aged 0-12 months. The analysis of the data used structural equation analysis namely Partial Least Square (PLS). Results: social support (support from friends, husband and social groups) is significantly correlated to the utilization of antenatal care (0.117). Conclusion: The need to build a good communication with family, friends and husband as the support is essential in antenatal care.
- Support, utilization of antenatal care, customer driven.
e-ISSN: 2319-183X, p-ISSN: 2319-1821 Source Type:
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