The purpose of this study is to investigate internal and external influences on consumers purchasing decisions on cosmetic products in NCR for the two competing brands Kama and Kara. The questionnaires were given to 150 consumers who are all using these brands. The instruments of this study involved two parts: the first section of the instrument consisted of forced-choice questions about demographic characteristics: gender, marital status, age, occupation, monthly income level. The second section variables chosen for this study in order to measure the influence of consumer buying behaviour in cosmetics products. The Statistical Package for the Social Science (SPSS) for Microsoft Windows 20.00 was used to complete the analysis of the collected data. Descriptive statistics..............
Author Keywords:-
Consumer buying behaviour, social, personal, cultural, psychological, Cosmetics, Face wipes, Nail polish remover wipes, Kama, Kara
e-ISSN: 2319-183X, p-ISSN: 2319-1821 Source Type: Journal
Original Language: English
Document Type: Article
Number of pages: 11
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